Customers Should Drive your Business, Not Vice Versa
Companies that focus on the customer experience across business functions can achieve a sustainable competitive advantage. In an article published at 1to1Media.com, Infosys' expert discusses how companies can ensure customer-centricity in the value chain – from sales, marketing and service to manufacturing, product design and human resources.
Our expert analyzes the benefits of customer-centric operations:
- Logistics: An agile logistics system for prompt, reliable and cost-effective delivery of products and services enables repeat purchase.
- Sales and marketing: Value-based pricing, personalized offers and accurate prediction of customer needs ensure the success of marketing campaigns.
- Procurement: A customer-focused procurement process enhances the quality of the product/ service and addresses customer needs.
- Technology: Companies can improve brand loyalty and increase revenues by leveraging technology for exclusive offers, convenient ordering and delivery, and prompt resolution of customer issues.
Read the article (Requires registration)
Reproduced with the permission of 1to1Media.com
Author
Khanchana Navakiran, Lead Consultant, Enterprise Solutions - Customer Relationship Management (CRM), Infosys Limited
Khanchana has rich experience in CRM spanning sales, marketing, partner management, trade management, field service, and teleservices. She can be reached at
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