Make Innovation Democratic. Open it to Customers.
Customer-driven innovation improves products and services at minimal costs. In an article published on CRM Buyer, Infosys' expert advises companies to consolidate customer feedback across channels for co-creation of products and services.
Customer suggestions for improvements must be evaluated in terms of their impact on customer satisfaction and Return on Investment. According to our expert, companies can deepen the relationship between their employees and customers by:
- Training employees to generate ideas proactively
- Measuring the impact of implemented ideas
- Rewarding customers and employees for process improvements
Read the article
Reproduced with the permission of CRM Buyer
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