CRM

Features & Opinions

Get a 360-degree View of Master Data Management

Global organizations have access to large amounts of customer data, but it is mostly locked in the silos of systems across the enterprise. Moreover, such data is fragmented across multiple lines of business and applications, and cannot be linked at the customer level, resulting in redundant information. It leads to several reporting and data inconsistency problems. Organizations must address this challenge by developing a single view of the customer's personal information across product lines, regions and accounts.

Customer Data Integration (CDI) solutions enable you to:

  • Consolidate/federate customer master information from disparate systems and business lines into one repository
  • Cleanse and enrich customer data centrally
  • Distribute data as a service from a single point of truth to consume applications, enterprise business processes and decision support systems

Technology has evolved from increasing operational efficiency to enabling transformation and providing critical business information promptly and accurately. Going forward, customer and product data hubs will evolve into enterprise information hubs, where operational systems rely on master data provided by an underlying layer, and exchange information through a common enterprise information bus with analytic applications to realize business objectives.

Infosys' experts discuss how global organizations can realize their goal of an enterprise-wide master data hub. Join the discussion.

An Evolutionary Implementation of Master Data Management

A holistic Master Data Management (MDM) initiative requires attention to four key areas. It is not sufficient merely to identify and load data for master entities such as customer and product from the sources to the MDM Hub.

Read | Discuss

Blue Ocean Strategy and Master Data Management

W Chan Kim and Renee Mauborgne in their book, 'Blue Ocean Strategy' have predicted that companies should move away from competition and create an opportunity for profit and growth. An outstanding example of this is Apple, which has created a new market and revolutionized the industry through the iPod .

Read | Discuss

 

Related Reading

Opinion

MDM has a Green Payback

Data Keeps Increasing. Is your MDM System up to the Task?