Follow the Conversation for Effective Social CRM
Companies must adopt social Customer Relationship Management (CRM) applications to access customer data and enable conversations between users. Social exchange increases collaboration and provides intangible benefits, according to Infosys' expert.
In an article published at 1to1Media.com, our expert evaluates best-in-class approaches to effective social exchange:
- Integrate enterprise applications with social networks - Enable interaction with groups of customers/ prospects, and enhance the efficiency of customer-centric operations by tracking data and creating a knowledge base from conversations within communities
- Integrate the CRM application with local data sources - Improve the performance of geographically distributed teams through internal collaboration and knowledge sharing
Read the article (Requires registration)
Reproduced with the permission of 1to1Media.com
Author
Arun George, Consultant, Enterprise Solutions, Infosys Limited
Arun has more than 10 years of experience in Information Technology and is currently focused on CRM. He can be reached at
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