CRM

Analytics

Infosys provides 'vision-to-value' services to meet the needs of Customer Analytics. We enable global companies to:

  • Increase customer profitability
  • Increase customer retention
  • Improve sales, marketing and service effectiveness

Infosys' CRM-Business Intelligence group has extensive experience in delivering business and technology service offerings across multiple industries in Customer Analytics. Our expertise covers end-to-end offerings including readiness assessment, road map definition, implementation, support and maintenance and upgrade services.

Challenges
  • How can you make more money from existing customer information?
  • How can you spend marketing resources effectively on the right set of customers?
  • How can you discover opportunities to increase your share of the customer's wallet?
  • How can you predict customer loyalty and accurately assess customer value?
  • How can you improve the effectiveness of servicing internal and external customers while reducing the cost of servicing?
  • How can you measure, monitor and validate key sales, marketing and service indicators of your business?

Infosys' Solutions

Infosys' Applied Customer Intelligence (ACI) solution is a customized solution that helps companies optimize their profitability. It addresses four key business imperatives: Know, Win, Grow and Keep profitable customers. Its advanced business logic helps an enterprise evolve from customer information visibility (reporting and analysis model) to knowledge/intelligence-enabled (predict and act model) decision making. The solution is based on the Oracle Business Intelligence product suite.

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Infosys' Customer Intelligence Assessment solution assesses the current and future state of a company's customer intelligence readiness. It maps the current state against the Customer Intelligence Maturity Model and identifies gaps to deliver an actionable and prioritized road map. Our solution focuses on assessing the alignment with business strategy, organization readiness and business-IT partnership in addition to assessing technical readiness. It leverages proven Infosys consulting accelerators and frameworks.

Infosys' Enterprise Banking Analytics is a modular solution based on Oracle's Siebel CRM and Oracle Business Intelligence product suite. It is tailored specifically to meet the needs of financial services providers. Our solution is based on industry best practices and offers an end-to-end pre-built framework to integrate sales, pipeline, marketing, service, billing and profitability information from diverse source applications into consolidated business intelligence for the enterprise. Our customers leverage the framework to realize a rapid technology implementation and prompt business benefits from portfolio-focused, pre-built dashboards and analytical reports.