Retail and Consumer Packaged Goods
Infosys offers end-to-end services including consulting, package evaluation, implementation, quality assurance, change management, support, maintenance and upgrades.
Our expertise in industry-leading packaged solutions - including on-premise offerings from Siebel, Oracle CRM, SAP CRM, MS Dynamics and on-demand offerings such as SFDC and Siebel On Demand - helps us deliver best-of-breed solutions.
We offer end-to-end CRM solutions in Sales Force Automation, Order Management, Sales Volume Planning, Trade Promotions Management, Marketing, Mobile Field Sales, Service Resolution, Master Data Management, Reporting and Business Intelligence and Integration Middleware.
The Infosys Advantage
Our Retail and Consumer Packaged Goods-CRM offerings include:
- Experienced and competent resource pool drawn from leading engineering and management schools and industry experts
- Complete range of service offerings including business and technology consulting, customer operations strategy, CRM road map, package evaluation, implementations, upgrades, rollouts, maintenance and support
- Retail-focused Trade Promotion Center of Excellence that delivers pre-built solutions, frameworks, methodologies and templates that can reduce the project execution costs by 15%-20%
- Proven excellence in Retail with successful execution of multiple CRM projects for Consumer Packaged Goods companies in the branded Food and Beverages industry
Challenges
- Lack of customer insight due to disparate data sources and incomplete data capture (80% of business is conducted on unstructured information)
- Very low success rate of trade promotions
- Increasing use of new channels, including partner channels, with full service offerings including loyalty administration
- Very poor loyalty levels
Infosys' Solutions
Better Customer Insight
We help Consumer Packaged Goods companies gain a better understanding of their customers through Customer Data Integration (CDI) and Master Data Management (MDM) solutions. Our solutions are further reinforced by ensuring content consolidation/transformation, and data governance and stewardship
Winning Trade Promotions
Our Retail-focused Trade Promotion Center of Excellence helps Consumer Packaged Goods companies design and execute promotions effectively and at reduced costs. It is achieved by employing best practices-based business process and story boards, pre-built trade promotion analytics dashboards, marketing trade fund management and approval workflows. Our solution enables prompt execution of trade promotions, with expected Return On Investment.
Centralized Multi-channel Marketing and Customer Retention
Infosys helps Consumer Packaged Goods companies deliver a uniform customer experience across channels through solutions such as Web Service Support for Online Ordering and Campaign Execution, SOA-based Integration Framework for POS data and Multi-channel Campaign Management. The customer experience is further enriched by Loyalty Promotion Management and Centralized Membership Data Maintenance. Our solutions enhance customer loyalty and retention.
Microsoft Dynamics CRM Solution for Wholesale Distribution
Infosys' Wholesale Distribution solution for Consumer Packaged Goods (CPGs) companies, in the business of computer and office equipment, gives better control over operational productivity and sales operations. Built on Microsoft Dynamics CRM 4.0 platform, the solution aims at building proactive relationships with existing and new clients. It leverages tailored sales processes for specific products, services and market segments.