Infosys Helps a Global Leader in Branded Foods and Beverages in Effective Marketing Campaign Management
The Client
One of the global leaders in branded foods and beverages.
Business Need
The consumer goods market is becoming increasingly global, creating new strategic and go-to-market challenges and altering the competitive landscape for brand manufacturers.
Our client's marketing team faced challenges in effective campaign management due to the lack of quality data and non-availability of a scalable system required to manage operations. This led to longer cycle times for running campaigns and our client was not able to reach its customer base effectively.
Our client was looking for a partner who can provide an effective process to support magazine / Recipe By Email (RBE) marketing campaign programs.
Our Solution
To reach the consumer effectively and develop consumer relationships across a vast group of consumers in US and Canada, the client implemented Siebel Marketing module.
The client chose Infosys as its partner because of its strong relationship with the client, vast Siebel expertise and a cost effective methodology to provide support and maintenance solution for the Siebel applications.
Leveraging its Global Delivery Model (GDM), Infosys provided a stable support and maintenance to the client's system operations. Infosys' solution also ensured quality data to enable the client to run campaigns more effectively. Infosys' Program Management expertise also helped the client to facilitate rapid country roll-outs in an effective and timely manner.
Benefits
- Enabled the client to serve its new and old customers better
- Increased overall consumer response to the campaign programs
- Enabled the client to reach more customers, thus increasing the subscription
- Reduced operational cost
- Led to optimal utilization of resources which allowed the client to focus on strategic business needs
- Provided substantial cost savings which gave an opportunity to the client to invest in business design and leverage Siebel functionalities further
- Helped in continuous improvement
- Ensured high-system availability, leading to improved business performance
- Enhanced quality of data for effective campaign management