Finacle customer analytics solution, integrated with Finacle universal
banking solution, provides holistic customer analytics for banks, through
both insightful business reports and rigorous statistical models. This
enables the business to cross-leverage analytic output to strengthen its
customer engagement and management strategy, resulting in institutionalization
of customer relationships and differentiation of service experience.
The solution empowers banks with comprehensive analytics support,
ranging from data acquisition to reporting and analysis, leveraging
quantitative modeling techniques and multi-dimensional reporting. It
provides critical information such as customer attrition scores or
profitability scores to enable comprehensive understanding of the
customer. These scores can also be extended to front-end applications or
combined with online tacit information to facilitate timely and
effective decision making. Truly modular in structure, Finacle customer
analytics solution presents banks with the flexibility to pick
and choose specific customer analytic functions relevant to the
business, across the customer life-cycle stages of acquisition,
development and retention.
The solution encompasses end to end analytics across the customer relationship life-cycle. The interactive modules provide banks with a robust framework to understand the customer better and facilitate differentiated customer experience.
Finacle customer analytics solution increases the bank’s relationship revenue through analytical insights that facilitate effective cross-sell and up-sell, improved stickiness, targeted loyalty programs and profitable repositioning of offerings. This enables banks to take customer centric decisions and enhance customer value.
Arming banks with best-in-class analytical CRM capabilities throughout the customer lifecycle, Finacle customer analytics solution empowers the business with the intelligence to make informed, well-advised and timely decisions.
The solution’s predefined data mapping, extraction programs and data aggregation draw analytical outputs through an automated process. The in-built analytical models and reporting templates further reduce time to go-live, significantly.
Finacle customer analytics solution mandates minimal investments in terms of infrastructure capabilities and resources. The technology agnostic solution can be deployed on banks’ existing reporting and modeling tools with minimal customization effort.