Glean Insights for Business Decisions
Business Intelligence (BI) must be embedded into operational systems for a 360-degree view of customers. In an article published at Information-management.com, Infosys' expert discusses how pervasive analytics enables informed decision-making in the financial services industry.
The integration of transaction processing with analytical decision support systems helps -
- Personalize customer service
- Enhance business processes
- Detect fraudulent transactions promptly
- Identify and mitigate risks
- Improve the effectiveness of marketing
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Originally published in Information Management
Author
Yogesh Bhatt, Principal Architect, Enterprise Solutions-Oracle practice, Infosys Limited
Yogesh has more than 14 years of experience in data management, performance management, enterprise information architecture, analytics, and Business Intelligence (BI). He helps companies across industries define the strategy and road map for information management. He can be reached at
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