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‘‘Managing demand is the new growth mantra’’

Companies can grow only if they remain relevant. They must innovate, increase their reach and become scalable by capitalizing on ubiquitous computing, says S.D. Shibulal, chief executive officer and managing director, Infosys. In ‘New paradigms of growth’, his keynote address at Oracle OpenWorld 2011, Shibulal discusses strategies to build tomorrow’s global enterprise –

Maximize performance
Next-generation IT infrastructure, combined with mobility and business intelligence, empowers the enterprise with anytime, anywhere decision-making.

Co-create with digital consumers
Self-service channels enhance the user experience, deepen the engagement with customers and foster collaboration. Technology-driven processes ensure a uniform multichannel experience.

Usher in personalization
Platform-based solutions deliver personalized products and services, while addressing latent demand. Significantly, an ecosystem that incorporates social interactions across business processes can better respond to consumers.

Shibulal concludes by articulating how tomorrow’s global enterprises must sense, shape and fulfill demand.

Watch Shibulal’s keynote address

Part 1

Part 2

Learn more about Shibulal’s vision of tomorrow's enterprise