Profit from the Wisdom of the Crowds
Insights gleaned from social media can be converted into actionable intelligence by analyzing patterns of online behavior. However, it requires companies to develop the psychographic profile of digital consumers.
Infosys' expert blogs on making social platforms an integral part of Business Intelligence (BI).
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Can Social Media be the Next Big Lever for Business Intelligence? - Part 1
Interaction across social media is a rich source of business intelligence.
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Can Social Media be the Next Big Lever for Business Intelligence? - Part 2
Contextual analysis of online conversations improves decision-making.
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Can Social Media be the Next Big Lever for Business Intelligence? - Part 3
Holistic BI maximizes customer value by streamlining operations.
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Our Expert
Karan Chadha, Associate Consultant - Business Intelligence, Oracle practice, Infosys
Karan works as an Oracle BI consultant and has been a part of OBIEE 10g and OBIEE 11g implementation and upgrade programs. He is an avid blogger on social media and Business Intelligence (BI) and is also a part of a team building a solution focused on leveraging social media for superior BI. Karan can be reached at
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