Adopt Social CRM to Engage Deeply with Customers
Companies must evaluate the relevance and scope of social Customer Relationship Management (CRM) before implementing it. A social CRM strategy based on the digital footprint and business needs helps optimize social media for marketing, sales and customer service.
Infosys' experts blog on the correlation between social CRM and the extent of internal and external conversations. They discuss the need to integrate social media with traditional CRM channels and identify key influencers within social communities.
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Scope of Social CRM - Demystified (Part 1)
Why is it important for organizations to assess their social presence? What are the factors to be assessed?
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Scope of Social CRM - Demystified (Part 2)
An evaluation of social parameters based on the type of business and CRM road map helps formulate a robust CRM strategy.
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Social CRM: Prospects and Pitfalls
Our expert discusses strategies to maximize investments in social CRM.
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Strategy, Social Media, CRM, and Me!
A social media maturity model will enable companies to evolve processes and derive maximum value from social CRM.
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