Tap into Rich Insights from Social Networks
Social media is an avenue to influence customers' perception and respond to market trends. Infosys’ expert makes a business case for integrating social media into the business intelligence strategy, in an article published at CMSWire.
Real-time insight provided by Social Media Intelligence (SMI) helps companies:
- Plan segment-specific strategies
- Identify and build a rapport with opinion leaders
- React promptly to new trends and address customer dissatisfaction
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Published with permission of CMSWire
Author
Karan Chadha, Associate Consultant, Oracle Business Intelligence practice, Infosys Limited
Karan provides consulting and pre-sales services. He can be reached at
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