SAP

Features & Opinions

Go Digital to Cultivate Customers

Digital marketing enables personalized, real-time and cost-effective interaction with customers. Infosys' experts blog on robust processes and platforms to support digital channels.

The SAP CRM suite helps plan and execute campaigns to drive marketing activities. Companies that do not have a comprehensive CRM package can develop a lean e-Commerce solution without additional investments. Our experts focus on a SAP CRM solution that integrates Twitter for customer service.

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How Could Digital Marketing Impact your Company's Processes and Systems?

The proliferation of mobile devices is leading to innovation in digital marketing.
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How Could Digital Marketing Impact your Company's Processes and Systems? - Part 2

Our expert discusses the impact of digital marketing on information systems and how SAP systems support marketing activities.
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Sales Order Management with SAP e-Commerce Solution

A lean e-Commerce solution with existing infrastructure reduces the cost of sales and support, and enhances efficiency.
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How to Use Twitter with SAP for Customer Service

SAP has integrated Twitter with the CRM suite to provide advanced functionality such as sentiment analysis.
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