Infosys BrandEdge™ is the first comprehensive cloud-based platform that simplifies digital marketing. The BLUE framework of this digital marketing platform enables marketers to efficiently Build digital assets, effectively Listen to and Understand target segments, and easily Engage consumers across a wide array of digital channels.
Conventional marketing wisdom tends to direct all its effort towards the consumer side of marketing. This involves capturing consumer sentiments and reactions to campaigns, campaign effectiveness measures, as well as measuring the return on marketing investment (ROMI). The consumer side of marketing is relevant, but it's critically important to focus on the enterprise side of marketing, which covers factors such as campaign efficiency, agency performance monitoring, and market performance monitoring. Infosys BrandEdge – our digital marketing platform – is the first-of-its-kind marketing initiative that covers both the consumer side as well as the enterprise side of marketing, using comprehensive dashboards, tools, wizards, easy-to-understand analytics reports, and a host of digital marketing services. This way, Infosys BrandEdge provides the marketer an integrated marketing solution. This comprehensive digital marketing platform gives marketers the flexibility to manage and integrate various digital marketing services and modules within a seamless framework. Marketers can take advantage of Infosys BrandEdge to manage all of their current marketing tools and technologies (on which they might have already spent money) and integrate these into a seamless and integrated marketing solution.
Our digital marketing consultants have years of expertise in successfully executing marketing campaigns, and offer Specialized Digital Marketing Services around Infosys BrandEdge – our digital marketing platform – that can help clients effectively run digital marketing campaigns to get the most value.