As enterprises witness greater need for augmented reality and gamification of business applications, there is a surge in demand for intuitive and easy to use applications among digital consumers. This will provide a facelift for business applications to transform as smarter applications with built-in personal touch, immediate gratification and real-life analogies. Even large players such as SAP and Oracle have started to play on usability and adoptability of applications than functional breadth.
A lot has changed on the criminal front. Online fraudsters attack known vulnerabilities on websites on busy days when manual screening staff are overloaded with transactions. As enterprises installed fence over expensive items, fraudsters have moved their focus to more innocuous stuff. When stolen in bulk such theft has a deep financial impact and burns a big hole in retailer's wallet and confidence. Digital consumers must stay wary of such attempts as fraudsters can hack into their accounts and membership clubs.
In future, in most enterprises, technology spend will be higher than per capita technology consumption. This raises expectations of digerati and widens the gap between type of application and its usability. At present, most applications are rigid, non-intuitive and difficult to adopt. However, new generation business applications are bound to have better built-in design aesthetics and intuitive interfaces.
Digerati can win derive better bargains from organizations that sop information across the web and secure insights into offerings that help them plan future releases, identify products, price patterns to optimize offerings for consumers. Data mining is useful when organizations draw intelligent conclusions from what they have mined.
Social Media ROI cannot be measured in hard dollars. The mandate calls for an in-depth understanding of inherent characteristics of the media as it involves interaction with a large floating geographically diverse population. One way for measuring ROI is to align it with existing parallels in the marketplace. Similar to marketing when returns happen downstream it has an impact on overall consumer behavior across the engagement lifecycle. This challenge can be met with a bit of planning and benchmarking.
In a short span of time Social Media has evolved from being a pastime for digerati to an indispensable habit for millions the world over. Consumers lead the way in showing what's possible from collaborating with Social Media and businesses are following closely behind. There are several websites that connect patients and care givers to exchange ideas and lend advice and support. Given that Social Media will play a crucial role in the future of healthcare, though collaboration may help in finding cure, the real potential lies in developing new treatments.
In the era of omni-channel shopping, the secret to success lies in 'simplicity' and 'seamless' nature of customer experience. According to research, omni-channel shoppers exhibit strong brand loyalty and often influence others to patronize a brand. As 'digital natives', these customers expect to be engaged in a dialogue with the brand and do not appreciate being marketed to. Enterprises that get this digital equation right can ensure their success in the Digital Age.
Enterprise Social Media platform strategy must meet organization objectives and enable flexibility in drawing relevance to brand. Reliability, performance, security, operational capabilities, strong hosting capabilities, compatibility with existing IT infrastructure and value-based pricing determine platform-enterprise fitment. The pre-built platform should be business-ready from the word go.
Social Media and mobile commerce play a critical role in increasing social quotient of the brand by making shopping a shared experience. Besides, they help brands to build consumer intimacy, loyalty and drive store traffic. Further, they also equip brands to gain deeper insight into consumer preferences, augment social profiles and build personal relationships. Given this scenario, Social Media and mobile will increasingly play an important role in facilitating tomorrow's shopping experience.
Increasingly, Social Media drives consumer buying behavior and is gradually transforming the market. Enterprises need to integrate their Social Media strategy with processes. A low-risk, low-cost investment and pay-by-value model is extremely attractive. Infosys’ SocialEdge offers multiple solutions in an integrated platform. Business areas identified for Social Media integration need to facilitate high Return on Investment (ROI).
As the proud pioneer of GDM (Global Delivery Model), Infosys championed for Co-creation (the new GDM), much ahead of industry peers and competitors as the way forward in IT services. Based on the premise of new engagement model with clients, Co-creation seeks inclusive and meaningful engagement with stakeholders to mutually expand value. It calls for sustained engagement with partners rather than transactional interaction. A case in point is Nike+ website. It elicits engagement with customers and also equips Nike with visibility into product usage.
The blog explores introduction of multi-channel commerce in retail industry and how it can ease the shopping experience, increase customer satisfaction, and facilitate easy order fulfillment. Further, the blog makes a case for early adoption of this strategy by stating that proactive players may end up being more competitive and provide a better marketplace experience. But, will the interests of third-party logistics providers (3PL) be hurt?
Taking a futuristic view of digital consumers amidst intelligent systems, the blog explores remote management of electronic gadgets with mobile phones. During unexpected outages, connected consumers can remotely manage gadgets and appliances while resting assured on data privacy and security.
Social Media has changed the marketing structure for retailers from a controlled customer experience to a scenario similar to multi-level marketing. Further, prospective customers rely on Social Media to understand products and services. But customer analytics efforts appear to focus more on individual customers than 'customer influence'. Retailers may do well to realize that return on investment from 'influential customers’ may prove more rewarding than the traditional network and viral effect.
High quality content in cyberspace is redefining the role of store associates in the real world. Apart from being a content expert on products and services, sales associates are expected to perform the role of customer relationship management robot and a technologist simultaneously. Now how do they manage that?
Growing demand for new mobile applications has forced organizations to embrace innovative business models. Learn how these models break hierarchical barriers and leverage partners to foster disruptive business avenues.
Social Media sites have made it easy for you to share just about everything with everyone else. So how easily can you connect with your friends? Your friend has become increasingly social… and how well do you know her?
We all know how companies are leveraging Social Media for finding what consumers think about their products. And not just companies. Even consumers draw insights from the Social Media to make a decision about personal needs. A consumer now tends to ignore the available “facts” in favor of the conclusion he quickly derives from others’ views. The key factor that is missing -“is he doing an apple-to-apple comparison?” Is it like the suggestion he used to get from a ‘like-minded’ friend?
Google's launch of the first mobile wallet app, a few weeks ago, will trigger innovation in our lives. The NFC (Near Field Communication) technology on which Google’s wallet works will evolve quickly. And this will replace the physical wallet.
“Consumerization of the Enterprise” is no longer an indulgence. It is an imperative when digital technologies disrupt the status quo and give a new meaning to “fast cycle time.” There is no alternative to staying competitive.
Even a burger can inspire marketing creativity. As enterprises world over devise new strategies to engage digital consumers in increasingly clever ways three trends seem to dictate their strategies - personalization, self-service and co-creation.
Instant gratification and delayed gratification both come with distinct set of advantages. For retailers, prudence lies in employing the right strategy for the given occasion thereby luring consumers and retaining them for the long term.
The Laws of Physics do not apply to the Digital Universe. The axis of digital influence is prone to disruption as is evident in the war amongst technology giants to control the digital subscriptions value chain.
Technology is all pervasive. Restaurants are no exception. They have long morphed into a social hub for networking and relaxation than being a mere destination to enjoy a good meal. Now, they have gone a step further and started providing apps to enrich consumer experience. Take a dekko at some innovative services.
There's more to the launch of Kindle Fire than meets the eye. Agreed, it has ushered in a new price war. But it has also resulted in a burning platform that calls for a radical change in consumer behavior. Learn how.
A large number of successful IT community deployments struggle to provide business value. Why is it that some programs succeed while others fail? Our expert explains that the 'secret' to successful IT community program lies in adapting to how a community works rather than expecting a community to adapt to your program.
'Social' is the new buzz word for businesses. However, most companies have failed to use social platforms to engage with the society at large. But what makes a business really social? What are basic ingredients that a company should have for a relevant social footprint? Read on to know more.
In this blog, our expert explains through his personal experience how the coming together of social media and eCommerce has ushered in democracy for the consumer - the ability to vote in or vote out a business depending on price, service, reliability, and experience.
The Digital Consumer drives Smartphone subscriber trends based on the best partnerships and application utility provided by the communication service provider (CSP). Therefore CSPs must understand the trends and analyze consumer behavior accordingly.
CSPs (Communication Service Providers) can leverage social media for newer revenue channels. This recently happened with a popular social media mobile application launched by a software company through one of the biggest CSPs in India. It will enable the digital consumer to use social media more conveniently, on the mobile phone.
The Digital consumer knows smarter ways to save his money. Paid apps are not as popular despite the fact that a growing number of apps were the primary reason Smartphone sales shot up.
As more and more Digital Consumers access the internet from their mobile devices, enabling accessibility through mobile browsers is becoming a dominant trend. Mobile apps too enhance the phone’s capabilities and provide a better user experience.