A leading utility company in the U.S sought to improve customer engagement by enhancing web self-service features with provision for additional features for Smart Connect customers. It also aimed at increasing customer awareness...
on energy efficiency and demand response. Infosys identified a User Interface (UI) design that improved operational efficiency and reduced costs by encouraging customers to opt for online billing.
A leading electric utility company in the U.S. was facing challenges in scaling up its web portal to meet customer demands. Infosys partnered with the client to design...
a successful upgrade program that enabled migration to a new platform. This resulted in increased website usability and improved online business functionality.
A global retailer used Infosys' ShoppingTrip360 smart fixtures to measure three vital matrices – opportunity to see, opportunity to evaluate and the merchandize throughput – at various locations. These matrices...
provided the basis to gauge the effectiveness of in-store merchandizing in marketing and maximized sales per square foot on the premium retail space in their stores.
A major confectioner implemented Infosys' ShoppingTrip360 In-Store measurement tools with the objective of maximizing the sales of its entire chocolate products. The tools helped identify shopper traffic patterns, measured the effectiveness...
of marketable space in-store and built a case for superior category management. The company used these insights to update the category plan of its premium chocolate brands.
A multi-national food company implemented Infosys ShoppingTrip360's Mobile Marketing platform and gave a community of shoppers ubiquitous access to content and services on their mobile phones. The company...
was able to exploit the mobile platform's influence to obtain greater insight into content views and the creation of shopping lists.
A leading consumer healthcare company sought to understand shopper missions and the influence of specific categories it operated in. With the help of Infosys' ShoppingTrip360, the company traced shopper paths...
and dwell times which helped it update the category plan and establish its key in-store marketing tactics.
A leading communications service provider partnered with Infosys to expand its Digital TV offering. Infosys established an IPTV Product Innovation Center by leveraging its frameworks and solutions in digital content, networks and...
content services architectures. The Center enabled the client to accelerate innovation and deliver a rich customer experience. It also created a blueprint for product offerings that opened new streams of revenue.
A leading South Asian GSM mobile provider, reputed for its track record of presenting innovative offerings to customers, was seeking a foothold in the application store business. Infosys leveraged Flypp™, its white-labeled...
mobile application platform, to launch a branded store with over 2000 applications across seven lifestyle categories.