Digital Consumers


White Papers

The Case for R&D Outsourcing

In the outsourcing territory, research and development (R&D) is considered the final frontier. That’s because R&D is seen as a source of...


Commerce for the Digital Consumer: Deepen Engagement... Increase Sales

Pervasive computing has given rise to the age of the Digital Consumer. Digital Consumers are redefining online shopping by embracing social media to share opinions about products and services. Word of mouth...


Harnessing the Power of Social Media

The affirmative power of social media provides companies with a transformational opportunity to make a significant impact in the way they do business. From connecting directly with end customers and engaging with employees to collaborating with partners, social media provides a significant...


Casting Your Engagement Net: How to Sustain a Win-Win Dialogue with Customers

In the past, digital presence for most companies meant a staid corporate website with the mandatory sections. Customers or investors seeking information visit the corporate website to glean details from the existing data. While companies were still working out effective ways...


Offer the Shopping Cart on the Mobile Phone

Brick-and-mortar retailers can compete effectively by implementing a mobile phone strategy as part of their multi-channel commerce program. In an article published in, Infosys' expert discusses...


Making Social Media Part of Multichannel Strategy

Today, the banking community is debating the role and relevance of social media to its business. While it is true that banks have not boarded the social media bandwagon given their cautious nature, there are signs that social ...


Smartphones: Leading Wealth Management to Mobility

The year 2010 saw a tremendous rise in the number of smartphones available in the market. Smartphones have transformed the nature and scale of mobile usage, from merely talk-and-text to lifestyle enablement since its...


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