In the outsourcing territory, research and development (R&D) is considered the final frontier. That’s because R&D is seen as a source of...
innovation – the mother of competitiveness, which is to be protected at any cost. As we all well know, from our business studies text books, core activities should never be outsourced.
Pervasive computing has given rise to the age of the Digital Consumer. Digital Consumers are redefining online shopping by embracing social media to share opinions about products and services. Word of mouth...
has world-wide reach and is a virtual game changer, with the potential to make or break a business. What is a business to do to survive and thrive in such a market environment? While it may be difficult for businesses to view these challenges as opportunities, that’s exactly what they are. A churn in the marketplace often places businesses at a point of inflection - seizing the advantages it offers can help organizations attain a competitive edge, explains our expert.
The affirmative power of social media provides companies with a transformational opportunity to make a significant impact in the way they do business. From connecting directly with end customers and engaging with employees to collaborating with partners, social media provides a significant...
value proposition. As stakeholders increasingly adopt social technologies, the potential of social media can help companies grow customer loyalty, accelerate growth and unleash their potential. This paper provides insight into how social media technologies can be exploited effectively by enterprises to build their brand, increase sales and improve customer satisfaction.
In the past, digital presence for most companies meant a staid corporate website with the mandatory sections. Customers or investors seeking information visit the corporate website to glean details from the existing data. While companies were still working out effective ways...
of leveraging the Internet, Web 2.0 was introduced with a remarkable array of social-networking sites, video-sharing forums, wikis, blogs, and mash-ups. Websites have become verbs — people are now 'Googling', tweeting about products, digging articles, blogging about their user experience, creating communities on Facebook and LinkedIn – to discuss, analyze, support, critique, and share experiences about brands, products, services, practices, advertisements and businesses. These conversations, from the virtual world outside of the corporate microcosm, can decide the fate of an enterprise. To leverage this revolution, companies require a comprehensive digital customer engagement platform with best-in-class products and a proven transformation partner.
Brick-and-mortar retailers can compete effectively by implementing a mobile phone strategy as part of their multi-channel commerce program. In an article published in Retailtouchpoints.com, Infosys' expert discusses...
how retailers can engage customers with mobile phones at the point of purchase. Retail companies can realize the benefits of mobile applications by tracking customer behavior in real-time and developing systems that provide customer insight. They can also forecast purchase patterns by integrating in-store customer behavior with demographic and psychographic data and deliver personalized bundled offers through mobile phones.
Today, the banking community is debating the role and relevance of social media to its business. While it is true that banks have not boarded the social media bandwagon given their cautious nature, there are signs that social ...
media is changing the way they do certain things. One scenario that substantiates this is customer communication. Many factors such as the squeeze on marketing spend brought on by the recession, uncertain return on investment (ROI), limited reach and sheer cost of conventional media have reduced banking institutions’ exposure to traditional marketing channels such as print and television. Banks have also cut back on direct mail and phone campaigns for similar reasons. However, this has not resulted in financial institutions ceasing all communication with their customers. On the contrary, with the advent of social media, the intensity of communication has increased.
The year 2010 saw a tremendous rise in the number of smartphones available in the market. Smartphones have transformed the nature and scale of mobile usage, from merely talk-and-text to lifestyle enablement since its...
launch a few years ago. The features of a smartphone, usability and a variety of downloadable applications have made it as popular as it is today. As they grow in sophistication, mobile devices are becoming an increasingly popular mode of data transmission and Internet access. This progress can also be seen in the financial services space. Analysts predict that by 2015, approximately 1 billion people will use their mobile devices to perform banking and other financial transactions. This paper throws light upon the other role smartphones play which is in the opposite end of the market to mobilize wealth and investment management.