CRM

CRM @ Cummins: Designed by customers, powered by Infosys

Features & Opinions

Our Customer Relationship Management experts share insights into industry trends and best practices. Our views enable you to understand consumer behavior and build a strong customer relationship.

MDM has a Green Payback

An efficient Master Data Management (MDM) solution and an integrated data center boost productivity and protect the environment.

Published with permission of CRM Buyer

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Global Delivery Model Needs a Web 2.0 Makeover

Enterprises will become more agile when the Global Delivery Model realizes the potential of Web 2.0.

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Social CRM Lets Digital Consumers Help Themselves

Social platforms enable real-time service and a consistent experience across touch points.

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Introducing Insurance in the Age of Social Media

Social media helps insurance carriers enhance the brand through value-added services.

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How Social is your CRM Program?

People-centric management ensures sustainability of social Customer Relationship Management (CRM) programs.

Published with permission of Information Management

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A Ready Reckoner for Business Transformation

Companies must revisit their transformation program at the end of each phase to ensure its success.

Reproduced with permission of TechNewsWorld

Above the Line, Below the Line and Online: Marketing Needs a Crossover

Companies can maximize customer reach and brand awareness with cross-channel marketing driven by process, technology and people.

Reproduced with permission of CRM Buyer

Help your Sales Team Sell in Auto Mode

Sales force automation strategy must focus on mobility, analytics and compensation management to accelerate sales and increase revenue.

Reproduced with the permission of 1to1Media.com

Data Keeps Increasing. Is your MDM System up to the Task?

Infosys proposes a three-phase implementation methodology for master data management to maximize value, reduce costs and minimize risks.

Reproduced with the permission of CRM Buyer

Effective CRM in Six Practical Steps

Companies must define business drivers, evaluate support for enhanced processes, and map interdependence between business processes for a smooth CRM transformation.

Reproduced with the permission of CRM Buyer

Customers Should Drive your Business, Not Vice Versa

A customer-centric value chain enables prompt response to customer needs, enhances the quality of service and ensures success of marketing campaigns.

Reproduced with the permission of 1to1Media.com

Raise the Bar with a Contact Center Metrics Program

A metrics program driven by business objectives improves performance across a contact center.

Reproduced with the permission of CRM Buyer

Service for the Customer, by the Customer

Marketing processes must integrate all facets of customer service to enable co-creation of the customer experience, according to Infosys' experts.

Reproduced with the permission of 1to1Media.com

Make CRM a Daily Habit for Employees

Companies can enhance the customer experience by designing CRM-oriented training for employees.

Reproduced with the permission of CRM Buyer

Make Innovation Democratic. Open it to Customers.

Companies can tap into ideas based on customer feedback for co-creation of products and services.

Reproduced with the permission of CRM Buyer

Get Insights into the Customer Experience from FCR

Infosys' expert recommends a top-down approach to First Contact Resolution (FCR) for enhancing the customer experience and improving the performance of contact centers.

Reproduced with the permission of CRM Buyer

Follow the Conversation for Effective Social CRM

The approach to social Customer Relationship Management (CRM) must be driven by the need for social exchange and customer data from social networks.

Reproduced with the permission of 1to1Media.com

Do you Pass the Customer Loyalty Test?

Companies must ensure predictability of the customer experience to cultivate loyal customers.

Reproduced with the permission of 1to1Media.com

Let Customers Have the Last Word on Service

Companies can provide customer service that exceeds expectations when touch points are designed from the viewpoint of customers.

Reproduced with the permission of 1to1Media.com

Introducing CRM with Genuine Business Intelligence

Our experts propose an Intelligence Customer Relationship Management (ICRM) framework that enhances customer satisfaction through business insights.

Reproduced with the permission of CRM Buyer

Social Media: The ‘Hero' and the ‘Anti-Hero'

Infosys' experts address the challenges of adopting social media and discuss how to measure the success of initiatives.

Is your Contact Center Aligned with your CRM Goals?

The right blend of technology and ‘human touch' at the contact center enhances customer satisfaction and cultivates loyal customers.

Put Customer Experience at the Heart of your CRM Strategy

Infosys' experts blog on the role of customer experience management in a successful customer relationship management program.

Get a 360-degree View of Master Data Management

Our experts address the challenges faced by global companies in realizing their goal of an enterprise-wide master data hub.

Let CRM Follow your Sales Executives Everywhere

Our experts discuss how Mobile CRM delivers measurable benefits and effects a business transformation. Find out how it can lead to better sales productivity, reduced costs, shortened sales cycles and increased revenue.

Shift Gears from CRM 1.0 to CRM 2.0

CRM 2.0 is built around business models, strategies for interaction and engagement moving away from the focus of CRM 1.0 on transactions and management. Our experts help you navigate through CRM 2.0 that can help revolutionize how you do business.