Win in the flat world
Making winning a habit in the age of convergence

Features & Opinions

Our Customer Relationship Management experts share insights into industry trends and best practices. Our views enable you to understand consumer behavior and build a strong customer relationship.

Do you Pass the Customer Loyalty Test?

Companies must ensure predictability of the customer experience to cultivate loyal customers.

Reproduced with the permission of 1to1Media.com

Let Customers Have the Last Word on Service

Companies can provide customer service that exceeds expectations when touch points are designed from the viewpoint of customers.

Reproduced with the permission of 1to1Media.com

Introducing CRM with Genuine Business Intelligence

Our experts propose an Intelligence Customer Relationship Management (ICRM) framework that enhances customer satisfaction through business insights.

Reproduced with the permission of CRM Buyer

Social Media: The ‘Hero’ and the ‘Anti-Hero’

Infosys’ experts address the challenges of adopting social media and discuss how to measure the success of initiatives.

Is your Contact Center Aligned with your CRM Goals?

The right blend of technology and ‘human touch’ at the contact center enhances customer satisfaction and cultivates loyal customers.

Put Customer Experience at the Heart of your CRM Strategy

Infosys’ experts blog on the role of customer experience management in a successful customer relationship management program.

Get a 360-degree View on Master Data Management

Our experts address the challenges faced by global companies in realizing their goal of an enterprise-wide master data hub.

Let CRM Follow your Sales Executives Everywhere

Our experts discuss how Mobile CRM delivers measurable benefits and effects a business transformation. Find out how it can lead to better sales productivity, reduced costs, shortened sales cycles and increased revenue.

Shift Gears from CRM 1.0 to CRM 2.0

CRM 2.0 is built around business models, strategies for interaction and engagement moving away from the focus of CRM 1.0 on transactions and management. Our experts help you navigate through CRM 2.0 that can help revolutionize how you do business.