Banking CRM (customer relationship management) solutions, launched a decade ago, saw several grand initiatives go awry. By the early 2000 most banks were distancing themselves from CRM technology. “While this all encompassing enterprise view had grand intentions, the associated technology, people, and business complexities were often far too much to handle. In addition to taking on an enterprise focus, CRM was touted as a technology issue and vendors were quick to offer technology focused solutions geared at building and managing customer relationships,” states Jegher.