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The rise of alternative electronic delivery channels for banking is one of the remarkable developments in the banking
industry over the past decade. Out of all the electronic delivery channels that have emerged in recent years, it is the Internet
and now, the mobile that are proving to be extremely popular for customers. In fact, in a recent research report, analyst
firm Celent predicts that the adoption of mobile banking in Western Europe should increase rapidly in major European
markets from a current average of 6% to 25% of the Spanish, French, Italian, and British markets by 2010.
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