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Emergence of several new customer segments across the world is creating tremendous opportunity for banks to grow rapidly and gain new market share. While old loyalties are fast dying, new ones are being created. To maximize this opportunity, banks are redefining their segmentation strategies, leveraging advanced analytics and dynamic micro segmentation and relationship based pricing; launching several new innovative products like product bundles, offset accounts, global mobility accounts, cross border payments, and so on; creating new lines of businesses – Islamic banking, wealth management for the mass affluent are cases in point; adopting global sourcing and processing across their value chain to gain higher efficiency in their operations; while on one hand centralizing and standardizing their processing, on the other banks are aggressively localizing their products and services to build customer intimacy.

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