Social Media and Retail Banking: Passing Interest or Business Tool?
Does social media really matter in retail banking? Some have argued that banks should embrace social media as an essential part of its marketing and communications strategy. But others think that it is a passing fad and doubt its future as a serious business tool.
Chair: Douglas Blakey, Editor, Retail Banker International
Speakers: Natalie Cowen, Head of Brand and Communications, First Direct
Michael Allen, Chairman and Managing Director, Allen International
Sanat Rao, Vice President and Global Head, Business Development, Client Engagements and Alliances, Finacle, Infosys Ltd
Michalis Michael, Managing Director, Digital MR
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