Harnessing the Power of Social Media in Financial Services
By Shanmugam Periasamy
The power of social media will have a significant impact on the way Financial Services conduct business; this can have a transformational impact in their corporate thinking and marketing capabilities. As stakeholders increasingly adopt social technologies, the potential of social media can help companies grow customer loyalty, accelerate growth, and unleash their potential. This paper provides insight into how social media technologies can be exploited effectively by financial services enterprises to build their brand, increase sales, and improve customer satisfaction.
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The Facebook Phenomenon: How to use existing Social Media to Better Engage Consumers
By Kiran Kalmadi, Rajat Gurnani, Sukhna Dang
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Designing New Financial Products for the Social Banking Age
By Balwant C. Surti, Yamini Aparna Kona
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