The Pulitzer Prize-winning author and columnist Thomas Friedman, in his unique way of putting things, said "The World is Flat." For Infosys, "Think Flat" is as much about changing the business mindset as it is about changing our strategies and operations.
Practitioners and influencers speak their mind, drawing our attention to the changes - both subtle and obvious - that are flattening the business world around us.
Global Supply Chains are a prime example of doing business in a Flat World. They have made it possible for companies to derive a competitive advantage from sourcing and manufacturing. The continuing competitiveness of global enterprises will depend on their ability to evolve their supply chains into highly flexible, globally scalable competitive forces. For this, they will have to invest in processes and technologies that enhance three key characteristics - visibility, co-ordination and responsiveness - to shrink their supply chains.
Preparedness is half the journey. Some companies are early movers - they are cognizant of the changes and consequently, master the shifts earlier. Their triumphant tales inspire the flat world dreams of others.
At Pfizer, discovery researchers test millions of chemical compounds to find just a dozen candidate medicines, of which only one might result in an approved medication. Discovery to approval can take up to 15 years. The key lies in compressing the discovery cycle by eliminating redundant research and identifying unsuitable candidates as early as possible in the cycle. In a joint effort, experts from Pfizer, Microsoft and Infosys developed a new Office Business Application which allows Pfizer scientists to search their databases for specific biological results and view the results in a contextual, multidimensional display.
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