Television is a ubiquitous consumer entertainment device, which when coupled with a home theatre system offers the best audiovisual experience. Set-top boxes, over-the-top devices, gaming consoles, and smart televisions facilitate interactive television. Interactive applications on television facilitate contextual applications. These may be coupled with traditional and advanced digital brand engagement technologies to create relevant and riveting lifestyle-enabling experiences for consumers. Flypp for TV is leveraging this space and has been a front runner in the development of the TV application marketplace.
Flypp for TV is a white-labeled television application marketplace. It enables consumers to experience rich and interactive lean-back applications and services on their home television.
Flypp for TV is designed for cable operators, direct-to-home (DTH) and Internet protocol television (IPTV) service providers. It integrates with the service provider's core infrastructure (headend, network, and set-top box) and delivers local and cloud applications with a simple remote-control-based user interface. It enables retail brands, media companies, and advertisers to drive consumer engagements by providing sponsored applications and "brand zones".
Flypp enables monetization of services over the television by extending them to consumers through ready-to-use experiential applications. It enhances customer stickiness, and ensures customer delight by supporting multiple devices and middleware.