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Woo Customers with Compelling Content

Communication Service Providers (CSPs) and wireless companies can increase customer loyalty by delivering compelling content that integrates with the lifestyle of customers, according to Jeremy Kloubec, Senior Principal, Communications, Media and Entertainment, Infosys Consulting.

In an interview with BnetTV.com, he discusses the opportunities for CSPs and wireless companies. According to Jeremy, the relevance, context and quality of content are the major drivers for opening new revenue streams. He says that content must be engaging enough for customers to pay based on subscription or by episode.

Jeremy believes that companies can maximize their revenue potential by integrating content services with the lifestyle of customers. He cites the example of the Infosys Sports Destination portal that integrates with the daily interactions of customers. The portal incorporates social networking to facilitate group interaction, and opens revenue streams through advertising and targeted commerce.

Jeremy adds that CSPs and wireless companies must transform themselves by adopting an open innovation ecosystem that fosters collaboration with partners. They must focus on content while partners address the challenges of multiple devices and operating systems, testing and development.