Trends in the digital space have changed the competitive landscape in the telecom industry. Services such as the SMS, MMS, and voice calls, which...
were a great source of revenue earlier, are now being cannibalized by ‘free of cost’ app services. The commoditization of basic services impact average revenue per user (ARPU) and profitability directly. Communication service providers (CSPs) engage in aggressive selling through bundles and promotions to improve their ARPU and retain customer base. This paper talks about the pros and cons of bundling and explores other options.
Published with the permission of TMForum