Infosys Sports Destination Solution

Satisfying the hyper-informed customer
In the Flat World, Communications Service Providers (CSPs) must provide compelling user-experiences to retain customers. CSPs must become "experience providers" to address current challenges such as convergence on a single device.

Although Voice, data and video services are available on a single network, convergence is not possible on a single device.

The existing value-added services are unable to provide fulfilling experiences. As a result, majority of customers do not subscribe to these services.

Web 2.0, emerging as the new standard for hyper-informed customers, can address these challenges. Customers can now exchange data, products and services with each other 24/7 from any place.

Situation Overview

Challenge	Solution	Benefit
Evolve from service providers to innovators	Offer a social networking platform to offer innovative services	Ensure user-stickiness with engaging services
Open new revenue streams	Create a platform that integrates new services with the existing infrastructure	Improve profitability by controlling customer interaction
Provide convenient access to convergent services	Make services available across multiple screens	Access content and services on the web, mobile and television anywhere, anytime

Infosys' Solution - A Lifestyle Convergence Portal
Community portals enable CSPs to provide customers with experiences that integrate into their lifestyle. Lifestyle community portals engage customers and offer companies opportunities to monetize daily interactions through up-sell, commerce and advertising.

Infosys Sports Destination solution is an event-based lifestyle convergence portal incorporating social networking to facilitate group interactions during sports events. Such interactions are supported across the Web, mobile and IPTV.

For instance, at a sports event, user-generated content can be shared along with scorecards and match updates. A spectator can use a mobile phone to capture a “live” match and share it with people in a contact list.

Solution Benefits

• Manages customer interaction across devices
• Provides a platform to launch innovative services for a rich customer experience
• Engages customers through Web 2.0

Related Information

Brochure

Infosys' Communications Service Providers (CSP) Practice

 

Testimonials

"Infosys is a thought leader in building the next generation of OSS."

 

- Dr. Bola Oshisanwo
Project Director, Wholesale Customer Experience Design, BT Design

 

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