Consumer Packaged Goods


Make digital marketing a strategic priority

Key finding of new study from Infosys and Electronic Business Group (EBG)

Digital marketing is firmly established within the business strategies of the majority of global organizations, with rising budgets and increased importance of multi-channel marketing driving impacts across the enterprise. These are the key findings of an in-depth report ‘Unlocking business value from digital marketing’ in France, by Infosys and Electronic Business Group (EBG), a professional community of business active in industry, services, media, marketing, telecommunications and IT sectors.

The study of around 100 digital marketing executives also found that digital marketing in France is driving a more sophisticated approach to customer relationship management, with segmentation of different communities being used to drive targeted campaigns.

The report reveals that organizations are focused on digital governance, new organizational structures and talent management. Key findings of the study on strategic management, organization design, customer relationship management, multi-channel, and recruitment include:

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Offering: Digital Marketing

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