The path to purchase is more volatile than ever before. Today, companies need to be ahead of competition to understand, influence, engage and convert consumers. Only a much faster ‘sense and respond’ mechanism will allow...
companies to shape and fulfill consumer demands.
Published with the permission of CGT
Knowledge-based Engineering (KBE) systems help retail and Consumer Packaged Goods (CPG) companies accelerate innovation from concept-to-market by reusing knowledge about products.
Contract manufacturing and packaging improve productivity and operational efficiency of the retail supply chain.
A shared services model for customer management drives operational excellence and increases revenue, according to Infosys' expert.
Published with permission of Consumergoods.com
Retailers can enhance the shopping experience and ensure customer loyalty by connecting the physical and online retail stores.
Published with permission of Retail TouchPoints
Retailers adopt store clustering to plan assortments, and implement an effective merchandising strategy. According to Infosys' expert, retailers must adopt an analytics-based approach to standardize assortments...
at the corporate level, while customizing assortment plans locally to drive sales and promotions. Store clustering based on analysis of data from multiple sources helps retailers enhance planning, improve the accuracy of forecasts, optimize product offerings, and benchmark store performance.
An agile Business Intelligence (BI) program that aligns with business goals and leverages existing data can deliver a competitive advantage to retail and consumer packaged goods companies.
Published with permission of Consumergoods.com
Chief Marketing Officers (CMOs) must adopt strategies and new technologies to engage digital consumers and improve the effectiveness of digital campaigns, according to Infosys’ experts.
Diverse printer hardware and peripherals such as thermal printers used by Consumer Packaged Goods companies for their printing needs can also be used for integration and bespoke applications. In an article published in Consumer Goods Technology, Infosys’ expert proposes...
an approach to address the manageability issues that emanate from peripherals. According to him, companies can adopt a balanced approach to product choice for label template design and custom bespoke development that involves provisioning services for application silos to decouple the printing piece.
Published with permission of Consumergoods.com
Infosys' ShoppingTrip360 provides consumer insights and business intelligence that open up opportunities to grow sales, according to leading industry publications. The service gauges the effectiveness of in-store marketing campaigns while measuring consumer response to...
in-store displays and promotions. In addition, ShoppingTrip360 provides insights into the in-store behavior of shoppers, enabling retailers and Consumer Packaged Goods (CPG) companies to re-stock products on the shelves and boost sales.
Published with permission of BusinessWeek.com
Consumer Packaged Goods companies can capitalize on outsourcing to transform Trade Promotion Management. Infosys' experts believe that IT solutions can help better serve consumers, reduce costs, forecast and reconcile spending more accurately.
Published with permission of Journal of Trading Partner Practices
RFID Journal published a story on new product developments in radio frequency identification (RFID). It highlighted Infosys' proprietary algorithms that provide visibility into the movement of tagged goods through the supply chain...
. "Infosys' New Product Introduction and Key Promotion software is designed to run on SAP's Auto-ID Infrastructure middleware. It generates alerts when, for example, read events indicate that a retail store hasn't received its first shipment of a new or promotional product on time or hasn't placed it on the sales floor on schedule. These alerts are sent to the manufacturer's brand promotions team so it can react quickly."
Published with permission of RFID Journal
Supply Chain Performance Management (SCPM) helps Consumer Packaged Goods (CPG) companies sustain their competitive advantage by unleashing the benefits of an agile, lean and customer-oriented supply chain...
. To realize the benefits of collaborative initiatives, you must map processes and roles in the supply chain to metrics. In addition, you need to have a mechanism to review supply chain performance and redefine performance measures in the changing business context. In this article, Infosys experts help you define, build and leverage a 'metrics framework' to convert SCPM into a competitive advantage.
Published with permission of Supply & Demand Chain Executive
The GMA Forum Magazine conducted a Thought Leader Roundtable on increasing Return On Investment (ROI) in the Consumer Packaged Goods (CPG) industry...
. According to Infosys' participant at the Roundtable, Demand-Driven Supply Networks (DDSN) provide significant ROI benefits as they integrate demand, supply and product processes across supply chains and coordinate processes and technologies. In addition, they offer visibility to members of the CPG value chain, thereby creating a nimble network where all members react to demand and enhance service levels.
Published with permission of GMA Forum Magazine
The GMA Forum Magazine conducted a Thought Leader Roundtable on leveraging analytics for trade promotions in the Consumer Packaged Goods (CPG) industry....
According to Infosys' expert at the Roundtable, integrating strategies, processes and people and undertaking execution based on insights ensure the success of a winning trade promotion strategy.
Published with permission of GMA Forum Magazine
A winning solution for Consumer Packaged Goods (CPG) companies will be integrating comprehensive real-time information and utilizing it to improve and synchronize planning and execution across territories, channels and stores...
. CPG-retailer relationships will evolve positively through improved collaboration and use of store-level information. It will generate consumer and shopper understanding and insights to create winning and sustainable propositions for customers and brands.
Published with permission of GMA Forum Magazine
Foodlogistics.com highlighted the need to insure against risks that threaten global supply chains. According to an expert from Infosys, the key to risk-preparedness is visibility. "Lack of visibility into one's supply chain is a key risk in itself."
Published with permission of Foodlogistics.com
Multichannelmerchant.com published a story on the benefits of Product Lifecycle Management (PLM). According to Infosys' retail and consumer packaged goods expert, Product Lifecycle Management actually focuses on the...
design and development of a product, rather than the entire lifecycle. "The scope of PLM begins with product design and inception and ends when the item lands in the store."
Published with permission of Multichannelmerchant.com
Increasing consumerization of the middle class is creating demand for higher levels of supply chain capability and this is driving investment into critical areas. Sdcexec.com published a story on the challenges of implementing...
a world-class supply chain in India. In the article, Infosys' Manufacturing and Supply Chain Management expert is optimistic about supply chain initiatives in India. According to our expert, increasing consumerization of the middle class is creating demand for higher levels of supply chain capability and this is driving investment into critical areas.
Published with permission of Supply & Demand Chain Executive