Category Analytics

Data overload is a big challenge faced by sales and marketing executives. Infosys’ category analytics solution addresses it through:

• A non-compromising, prescriptive and intuitive user interface
• Robust statistical models for a variety of business scenarios
• Integration with underlying transactional systems to help actionability
• Integration of multiple data sources including structured and unstructured data sources

 

 

 

 

Related Information

Analyst Reports

AMR Research: CPG companies rank Infosys No. 2 among consulting partners in S&OP projects
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White Papers

Insights on Consumer-Centric Merchandising and Category Management
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