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Shopper-Centric Merchandising
You must balance the needs of the shopper and the requirements of your retail partners with your internal organizational capability to execute. Shoppers have differing trip objectives while retailers demand product assortment that caters to their shopper needs.
While Consumer Packaged Goods (CPG) companies invest time and effort in the planning process, they are constrained by a lack of resources to analyze the diverse data of shoppers.
Infosys’ Shopper-Centric Merchandising solution helps CPG companies achieve a high level of shopper focus by establishing best practice business processes from Financial Planning, Demand Planning, Store Segmentation, Assortment Planning, Allocation and Replenishment and optimized Store Space Planning . Our solution enhances the shopper experience, increases sales, enhances collaboration and augments analytics capabilities to identify actionable insights.
Analyst Reports
AMR Research: CPG companies rank Infosys No. 2 among consulting partners in S&OP projectsWhite Papers
Insights on Consumer-Centric Merchandising and Category Management
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