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Consumer Packaged Goods

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Industry Offerings

New Product Introduction and Key Promotions Management

The failure rate of innovation is often linked to poor execution. The Infosys-SAP xApp solution helps improve the execution of new product introduction through the launch lifecycle. Our solution integrates multiple data sources such as syndicated data sources, RFID data reads, internal data on shipment and plans and provides the ability to intervene on exceptions.

 

 

 

 

 

Related Information

Analyst Reports

AMR Research: Infosys scores highest among offshorers in consumer product sales and marketing solutions
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White Paper

"CPG companies should start looking at how to make money from information"

- Nandan Nilekani
Co-Chairman, Board of Directors, Infosys, in the GMA Forum
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