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The Next Frontier for Trade Promotion Management
Consumer Packaged Goods companies can increase their competitiveness by adopting a more flexible and adaptable business model through Business Process Outsourcing, according to Infosys' experts.Michael Forhez, Senior Principal, Infosys Consulting, and Hemav Mahanta, Client Partner, Infosys BPO, discussed the challenges and emerging trends of outsourcing in an interview with the Journal of Trading Partner Practices.
According to Hemav, retail companies must partner with outsourcing specialists to address their business challenges with real-time, actionable information and insight. Michael adds that outsourcing can be effective only when the principal and the service provider establish a collaborative partnership enabling continuous knowledge transfer and quality management.
Michael believes that outsourcing can transform Trade Promotion Management (TPM). TPM eliminates non-core work and helps retail companies focus on serving consumers more effectively. He believes TPM technology solutions can effect a business transformation by reducing budgets, forecasting and planning for lift variability and reconciling spending in a single package.
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