Consumer Packaged Goods

Retail Execution Excellence: Imperative for Success of New Product

A synergy between CPG enterprises and retailers makes product launches more successful. CPG companies can benefit when they focus on key factors such as visibility, process capability and analytics during retail... execution. Infosys' expert discusses how technology can enable these key drivers and enhance coordination through real-time visibility of information in demand and inventory of products.

Category Management

Reinventing Category Management for the Too-Much-Information Age

Category management in manufacturing is challenged by an explosion of data sources, an increasingly complex retail environment and demanding consumers. While technology enables category management, Infosys' experts believe... that an effective approach requires people with analytical skills, sound business processes and collaboration between retailers and manufacturers.

Collaboration in Category Management

Collaboration in category management has become a business requirement. It provides retail and Consumer Packaged Goods (CPG) companies the agility to react quickly and effectively to rapid changes in consumer tastes and behavior.

Using Advanced Category Analytics to Fuel Consumer-Centric Merchandising

The age-old question “Who is buying what, when, where and why, and what will they want tomorrow?” will always exist in the retail-distributor-manufacturer chain. The challenge is to learn as much as possible, as quickly as possible, and... and ... as accurately as possible, and about consumers' shopping habits and to effect changes that will influence consumers to buy specific products within specific categories, shaping predictable demand patterns.

Cloud 

Enabling Sales and Distribution with the Cloud

Consumer Packaged Goods (CPG) enterprises are realizing that emerging markets offer tremendous growth potential. This paper explores how CPG enterprises can leverage cloud-based solutions... for standardizing processes, augmenting business capabilities, ensuring better integration of data, lowering total cost of ownership (TCO), improving time-to-market, as well as ensuring scalability and flexibility.

Digital Marketing

Marketing for the Digital Consumer: Road map for CPG Companies

To fulfill the demands of the digital consumer, CPG companies need to make a paradigm shift in their marketing. This paper details how CMOs should... build long-term relationships with individual customers, leverage multiple channels, centralize to gather actionable data, and integrate to measure return on marketing investment (ROMI). It also details the importance of a partnership with the CIO to augment the company’s digital marketing initiatives.

Enterprise Performance Management

Building and Leveraging Metrics Framework to Drive Supply Chain Performance

Consumer packaged goods (CPG) companies can maximize the effectiveness of Supply Chain Performance Management (SCPM) by adopting a metrics framework-based approach. Our experts present a metrics... framework to monetize investments in business intelligence and analytics.

Business Intelligence (BI) Governance

Given the limitations of people, infrastructure and budget, companies must classify and prioritize their business requests, which in turn, require them to implement a formal IT governance process... . However, to prioritize Business Intelligence (BI) requests along specific criteria, they need a BI governance process. How is a BI governance process defined? Why should it go beyond the basics of approving and prioritizing initiatives?

Establishing a Business Intelligence (BI) Self-Service Platform

Implementation of a self-service Business Intelligence platform is a daunting task. Its benefits, however, are substantial and influence the performance of everyone in the organization. Find out how a self-service Business Intelligence... platform can be enabled effectively.

Performance Management (PM): The Key to Successful C-Commerce Relationship

Providing Business Intelligence capabilities to suppliers is imperative to enable C-Commerce across the value chain. However, access to information is not sufficient in itself. The key to a successful C-Commerce... relationship lies in strong Performance Management.

Effective Visualization Techniques for Business Intelligence (BI)

Effective business intelligence (BI) can help companies gain a comprehensive understanding of the factors affecting their business, enabling them to make informed business decisions for the competitive edge. In order to... achieve this, organizations use BI applications or technologies to analyze information from external and internal sources. This information can help companies get a better understanding of changing trends in the market, customer behavior and spending patterns, empowering managers to make informed business decisions for better results. However, while BI vendors have developed software tools to gather and analyze large quantities of data, it is difficult to obtain the correct business requirements that guide metric definition and analysis. This paper examines why this happens and shows how visual representation of requirements using clickable mock-ups can provide an effective way to overcome the problem.

Independent Validation and Testing

Test Factory Setup for SAP Applications

Some of the major challenges in the testing of SAP applications are ever-aggressive delivery schedules, demands for cost-reduction, and the sheer size of enterprise applications. Testing SAP applications requires... a carefully thought-out approach and a comprehensive strategy. This view point discusses the approach to setting up a test factory to successfully manage the testing of SAP applications and the business benefits thereof.

IT Outsourcing

Fast-tracking your business transformation: Get freedom from focusing on the fringe

Today’s business landscape is competitive, demanding, and unrelenting. Your customers are technology savvy; they know their needs well. High levels of service are now basic expectations while... customer delight has long replaced mere customer satisfaction. Your business landscape calls for a partner who can provide a seamless IT experience – even as you focus on the core business – and help sharpen your competitive advantage.

Mobility 

Enterprise Mobility with Sybase Unwired Platform

Many organizations face the need to make an important decision of choosing the right development approach after selecting a mobile platform like SUP (Sybase Unwired Platform). While there... is no best solution that works all the time, this paper analyzes the pros and cons of each of the approaches with regard to enterprise requirements and different business cases.

Product Development

GreenPLM: Going Green the PLM Way - Part 1

Organizations are adopting an eco-friendly approach to business and developing green products. Our experts propose green processes across the PLM (Product Lifecycle Development) lifecycle to reduce the environmental impact. Infosys' GreenPLM framework... is based on the United Nations Environment Programme (UNEP) model. It addresses the complete green product development lifecycle that encompasses the environment, materials and energy.

GreenPLM: Not just another Database Solution! - Part 2

Infosys' GreenPLM framework adopts a process-oriented, tool-based approach to transform the product development process for sustainable products that comply with regulations. Our experts propose approaches to implement GreenPLM depending on the size of the... organization, the maturity of its green development program, the budget and time available for process re-engineering, and support of the top management. The 'single green view' provided by the framework significantly reduces the consumption of resources, enhances operational efficiency and improves cost management across supply chain activities.

Trade Promotions Management

Making DDSN Work: The CPG Perspective

Stockouts are a manifestation of the demand invisibility problems faced by retail and Consumer Packaged Goods (CPG) companies. Demand-Driven Supply Network (DDSN) addresses this business issue.... However, to effectively implement DDSN, CPG players must address their retail partners' demands with respect to collaboration and IT synchronization. How can CPG companies meet DDSN-related retailer expectations effectively?

Unstructured Data

Semantics-driven Consumer Insights

Traditionally, Consumer Packaged Goods (CPG) companies have used structured data sources to calibrate brand performance. However, with technology-enabled new media vehicles... over 80% of consumer insights reside in unstructured data sources such as consumer complaints, emails, presentations and more recently, Internet blogs. Leveraging insights trapped in these sources is critical to strengthen brand loyalty and improve market share.