Customer Information Management(CIM)
In the Flat World, Discrete Manufacturing companies must shift from spending money on information to making money from information. Leveraging information can be hampered by data issues as well as a lack of visibility into customers' business operations, customer-generated revenue and profitability.
Capitalizing on customer information requires seamless information availability across the enterprise, its effective leverage in collaboration and decision-making, and the use of real-time data and analytics. Discrete Manufacturing companies need to:
- Extract the right information from multiple customer data repositories
- Create a unified 360-degree view of customers
- Cross-sell and up-sell existing or new products and services
- Improve customer interactions with consistent, personalized service across channels
- Integrate customer information across acquired companies
Infosys' Customer Information Management (CIM) solution increases customer satisfaction, workforce productivity and revenue, and enables informed decision-making through better visibility and a unified view of customer information. The solution provides data quality services, modeling and integration, and contextualized analytics and metrics to manage and leverage information.
| Process/Functional Focus
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Key Aspects
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- Customer data underlying all customer-facing business processes
- All functional activities updating, modifying and synchronizing customer data
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- Customer insight generation for sales and marketing
- Information quality metrics
- Mapping with process metrics
- Data quality services
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