Web 2.0: A Window of Opportunity for Semiconductor Manufacturers
Semiconductor manufacturers can work more closely with Original Equipment Manufacturers (OEMs) and expand into new markets by using Web 2.0 technologies.
Infosys' experts reveal 'white spaces' in semiconductor marketing strategy that can be addressed by digital and mobile capabilities. They demonstrate how best practices in information and customer experience embedded in Infosys' Semiconductor Digital Engagement Maturity Model deliver a competitive advantage.
A collaborative approach across the product lifecycle helps -
- Accelerate the design-to-production phase
- Anticipate future requirements
- Buy and sell proprietary designs
- Execute design changes during production
- Improve customer service and sales force efficiency
- Minimize inventory
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Authors
Steven P. Silver, Senior Principal, Digital Transformation practice, Infosys Management Consulting Services
Steven has more than 20 years of experience in managing digitally enabled innovation programs across marketing, sales and service. He can be reached at
Nisrine Kaderbhay, Associate, Digital Transformation practice, Infosys Management Consulting Services
A Motorola-certified Digital Six Sigma professional, Nisrine provides digital marketing and multi-channel integration solutions for high technology, automobile and pharmaceutical companies. She can be reached at
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