Multiple news distribution channels and interactive advertising are challenging the newspaper business. However, legacy systems and disparate technologies are preventing newspapers from being... agile to compete with new content providers. Newspaper publishers are being forced to reshape their business by improving operational efficiency and content management processes. This paper outlines the Infosys technology transition roadmap, which facilitates newspapers to transform their IT systems to meet the challenges of the new market.
A rapidly evolving media landscape necessitates an end-to-end digital asset management strategy. To seize the competitive advantage in the emerging on-demand media world, companies must focus on digitizing their content,... creating a repository for all content and collateral media materials and managing this digital archive. Creating this architecture and infrastructure involves new processes, practices and technologies. However, the resulting changes affect every aspect of an organization.