Publishing

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Innovate to remain relevant

Publishing companies must adopt new business models, innovate faster, and monetize content opportunities in the knowledge economy, opines Deva Senapathy, Associate Vice President and Practice Head – Publishing and Information services, Infosys. In an interview with John Crosby, Vice President, Corporate Communications, Software and Information Industry Association (SIIA), Deva discussed new trends and business imperatives on the sidelines of the SIIA Information Industry Summit 2010 in New York.

Deva says that publishing companies need to transform themselves to address two major shifts.

Digital consumer Web: The content industry is moving from a push to a pull model where knowledge and ideas flow in a non-linear manner. Companies need to monetize content in this digital consumer Web to remain competitive.

Pervasive computing: The ubiquity of technology, its widespread adoption and enhanced computing power of devices such as smartphones are transforming the content industry. Companies need to revisit their content value chain to leverage new technologies, and evaluate their business processes and systems to make them agile for supporting new business models.

Our expert

Deva Senapathy, Associate Vice President and Practice Head - Publishing and Information Services, Infosys LimitedDeva Senapathy, Associate Vice President and Practice Head – Publishing and Information services, Infosys

Deva has over 12 years of experience with Infosys. He manages the Infosys Information Services and Publishing practice, as well as global relationships with strategic clients in publishing. He has played an active role in program structuring and relationship management for large clients in global legal research. Deva has helped develop next-generation content management processes and systems.

Innovate to remain relevant

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