Publishers are responding and adapting to the exploding world of social media in innovative ways. This white paper examines the social media activities that publishers engage in, the evolution of content...
platforms, and what audiences expect. It also looks at how publishers can incorporate the lessons learnt into building content platforms that are at once socially adept and financially successful.
A downturn compels companies to examine their cost structures and cut costs. Since IT costs account for a higher percentage of the revenue, CIOs have to do more with less within shorter timeframes. Our experts...
analyze the limitations of traditional cost reduction strategies and propose a holistic approach to IT cost reduction. Our approach examines all sources of IT costs, analyzes key drivers, and executes an enterprise-wide portfolio of IT investments to achieve measurable savings.
Multiple news distribution channels and interactive advertising are challenging the newspaper business. However, legacy systems and disparate technologies are preventing newspapers from being...
agile to compete with new content providers. Newspaper publishers are being forced to reshape their business by improving operational efficiency and content management processes. This paper outlines the Infosys technology transition roadmap, which facilitates newspapers to transform their IT systems to meet the challenges of the new market.
A rapidly evolving media landscape necessitates an end-to-end digital asset management strategy. To seize the competitive advantage in the emerging on-demand media world, companies must focus on digitizing their content,...
creating a repository for all content and collateral media materials and managing this digital archive. Creating this architecture and infrastructure involves new processes, practices and technologies. However, the resulting changes affect every aspect of an organization.