Publishing

Survival of the Nimblest in Publishing Industry

The revenue model for advertisements in the conventional print medium is different from the one based on clicks, views and real-time reach. With existing business models being disrupted by the arrival of online content sources and advertising... offerings, publishers have to re-architect their business. According to Infosys’ experts, a nimble business architecture that responds to the changing needs of the customer ensures agility in a dynamic business environment. In addition, this would provide the flexibility to incubate, launch and nurture new content monetization models and advertising revenue streams.

IT cost reduction – "Doing more with less"

A downturn compels companies to examine their cost structures and cut costs. Since IT costs account for a higher percentage of the revenue, CIOs have to do more with less within shorter timeframes. Our experts... analyze the limitations of traditional cost reduction strategies and propose a holistic approach to IT cost reduction. Our approach examines all sources of IT costs, analyzes key drivers, and executes an enterprise-wide portfolio of IT investments to achieve measurable savings.

Best Practices Continuum Map for Newspaper Publishers

Multiple news distribution channels and interactive advertising are challenging the newspaper business. However, legacy systems and disparate technologies are preventing newspapers from being... agile to compete with new content providers. Newspaper publishers are being forced to reshape their business by improving operational efficiency and content management processes. This paper outlines the Infosys technology transition roadmap, which facilitates newspapers to transform their IT systems to meet the challenges of the new market.

Digital Asset Management (DAM) Strategy

A rapidly evolving media landscape necessitates an end-to-end digital asset management strategy. To seize the competitive advantage in the emerging on-demand media world, companies must focus on digitizing their content,... creating a repository for all content and collateral media materials and managing this digital archive. Creating this architecture and infrastructure involves new processes, practices and technologies. However, the resulting changes affect every aspect of an organization.