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Hallmark implemented an e-commerce solution from Infosys to ensure a user-friendly experience on its website, in time for the holiday season. Retail Technology reports how the innovative features of Hallmark.com significantly grew revenue, improved response time, and increased the rate of converting customers, with the help of:

  • Quick-finder – helps navigate and search the website faster, enabling customers to find the products they want quickly
  • Web-to-print – enables personalization of greeting cards by customers, and printing and distribution for overnight delivery by local vendors
  • Automatic reminders – ensures integration with the addressing, stamping and mailing of customized cards for every occasion

The Infosys solution helped Hallmark.com handle more than five times the peak traffic with virtually 100 percent uptime. This solution improved the website performance by 370 percent and increased the customer conversion rate by more than 30 percent over the previous holiday season.

Paul Barker, Vice President, Hallmark Digital said, "Infosys ensured not only that our online business remained open 24/7, but that our newest customer offerings were available, working, responding and ultimately helping to make this one of the best holiday seasons in Hallmark’s history."

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Published with the permission of Retail Technology

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