Click. Personalize. Send.
Hallmark implemented an e-commerce solution of Infosys to ensure a user-friendly experience on its website, in time for the holiday season. Retail Technology reports how the innovative features of Hallmark.com significantly grew revenue, improved response time and increased the rate of converting customers :
- Quick-finder: Helps navigate and search the website faster, enabling customers to find the products they want, more quickly
- Web-to-print: Enables personalization of greeting cards by customers, and printing and distribution for overnight delivery by local vendors
- Automatic reminders: Ensures integration with addressing, stamping and mailing customized cards for every occasion
Infosys' solution helped Hallmark.com handle more than five times peak traffic with virtually 100% up-time. Our solution improved the website performance by 370% and increased the customer conversion rate by more than 30% over the previous holiday season.
Paul Barker, Vice President, Hallmark Digital said, "Infosys ensured not only that our online business remained open 24x7, but that our newest customer offerings were available, working, responding and ultimately helping to make this one of the best holiday seasons in Hallmark's history."
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Published with permission of Retail Technology
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