Retail

Features & Opinions

New mobile solution from Infosys for Maybelline customers

L’Oreal’s mobile website now live in Singapore and nine other countries across Asia

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Alibaba: Why you need to rethink your omni-channel approach

Retailers are using simple e-commerce approaches to revolutionize omni-channel retailing. The important question is whether the...

Published with the permission of Chain Store Age

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What a retail CIO needs to know about security

Gone are the days when a CIO could set up a system and assume that their work was done. Recent breaches in credit cards and other...

Published with the permission of Retail Online Integration

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Rethinking retail study

The growth and maturity of digital channels have steadily increased the expectations of consumers. A recently conducted Infosys study...

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Shrinking mainframe operating costs – A holistic approach

Mainframe environments typically consume 10 – 40 percent of a company’s IT budget. Today companies face tighter operating margins, increased ...

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The big opportunity for retail along the digital breadcrumb trail

With the retail sector under massive pressure, are you overlooking a hidden goldmine? Vishnu Bhat discusses how to use big data to uncover the 'dark secret' of retail.

Published with the permission of RetailBiz

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Impactful new product launch – how to make the most of the ‘moments of truth’

There are plenty of statistics to show how new product launches face innumerable challenges despite huge investments and backing. What are the factors for success while launching a new product?

Published with the permission of CGT

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From footfalls to eyeballs and walk-ins to log-ins − are you there yet?

Tough economic environment coupled with consumers seeking more value for money is eating into retailer’s profit. Retailers are...

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Opportunities galore for retailers through analytics

Peter Sieyes, AVP of consumer marketing and innovation, Infosys, highlights the importance of analytics for marketers and retailers to succeed on Cyber Monday. Peter's article appeared in Brand Republic – a top-tier marketing title.

Published with permission of Brand Republic

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A look at some of the most effective ways to build brands in the digital world

Internet Retailing magazine in its November issue mentions Diageo's centralized digital marketing platform (built, hosted and managed by Infosys) as a best practice in digital marketing.

Published with permission of Internet Retailing

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Maximizing return on investment from mobile marketing

While companies want greater returns from their investments in mobile marketing, their structures to measure these returns remain ambiguous.

Published with permission of The Marketer

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Gear Up for m-Commerce with a Stronger Supply Chain

With mobile devices revolutionizing the retail arena, mobile shopping has transformed commerce. While retailers race to exploit this channel, it is important to remember the level of complexity that m-commerce will add to their supply chains.

Published with permission of Internet Retailing

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Smart retailers up their game in response to the "Gang of Four"

Google, Amazon, Facebook and Apple (the “Gang of Four”) have revolutionized our shopping habits and have become an inherent part of our everyday life. These and other pioneering companies have changed...

Published with permission of BBC

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The Evolution of High Street Retailing

Over time, retail in the high street has been refashioned by various factors — omni-channel retailing, the data revolution, and the era of globalization.

Published with permission of Retail Gazette

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Mobile Payments – Barriers to Adoption and Potential

Mobility is turning into a global phenomenon. Mobiles are becoming a predominant medium for interaction with customers, and consequently, mobile payment has...

Published with permission of The Retail Bulletin

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Can E-Wallets Drive Consumer Loyalty and Growth?

With phenomenal increase in mobility and its use in transactions, retailers have lots to gain by implementing technologies that enable...

Published with permission of Internet Retailing

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Brick Meets Click: Lessons for the Retailers

Infosys' expert discusses how retailers can keep up with Amazon, Apple, Facebook and Google, also branded as Gang of Four (GO4). New strategies in retail must incorporate intelligent marketing services, disintermediation of the value chain and Business - Technology Shared Services.

Published with permission of Internet Retailing

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Innovation Inside: Embedded Knowledge Accelerates Product Development

Knowledge-based Engineering (KBE) systems help retail and Consumer Packaged Goods (CPG) companies accelerate innovation from concept-to-market by reusing knowledge about products.

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A Slice of Statistics for Enhanced Store Clustering

Retailers adopt store clustering to plan assortments, and implement an effective merchandising strategy. According to Infosys' expert, retailers must adopt an analytics-based approach to standardize assortments...

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Moments of Truth - The Sweet Spot for Effective Marketing

Chief Marketing Officers (CMOs) must adopt strategies and new technologies to engage digital consumers and improve the effectiveness of digital campaigns, according to Infosys’ experts.

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Prepare for the Upturn with Smart Merchandising

Grocery retailers can gain market share and improve customer loyalty through effective merchandising strategies.

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Does your RFID Application Boost Sales?

Infosys is at the forefront of retail business solutions. RFID Journal highlighted our solution in an article on new product developments in Radio Frequency Identification (RFID).

Published with permission of RFID Journal

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