With the retail sector under massive pressure, are you overlooking a hidden goldmine? Vishnu Bhat discusses how to use big data to uncover the “dark secret” of retail.
Published with permission of RetailBiz
There is plenty of statistics to show how new product launches face innumerable challenges despite huge investments and backing. What then are the factors for success while launching a new product?
Published with permission of CGT
Tough economic environment coupled with consumers seeking more value for money is eating into retailer’s profit. Retailers are...
constantly looking for newer ways to entice consumers wherever they are and trying to sell products through diverse channels like e-commerce, social commerce, mobile commerce, etc. However, grocery retailers need to adapt to the new ways of selling if they want to remain profitable. Read this view point to know more about the market for grocery e-commerce.
Peter Sieyes, AVP of consumer marketing and innovation, Infosys, highlights the importance of analytics for marketers and retailers to succeed on Cyber Monday. Peter's article appeared in Brand Republic – a top-tier marketing title.
Published with permission of Brand Republic
Internet Retailing magazine in its November issue mentions Diageo's centralized digital marketing platform (built, hosted and managed by Infosys) as a best practice in digital marketing.
Published with permission of Internet Retailing
While companies want greater returns from their investments in mobile marketing, their structures to measure these returns remain ambiguous.
Published with permission of The Marketer
With mobile devices revolutionizing the retail arena, mobile shopping has transformed commerce. While retailers race to exploit this channel, it is important to remember the level of complexity that m-commerce will add to their supply chains.
Published with permission of Internet Retailing
Google, Amazon, Facebook and Apple (the “Gang of Four”) have revolutionized our shopping habits and have become an inherent part of our everyday life. These and other pioneering companies have changed...
shopper expectations around shopping, and are forcing regular retailers to adopt digital innovation.
Published with permission of BBC
Over time, retail in the high street has been refashioned by various factors — omni-channel retailing, the data revolution, and the era of globalization.
Published with permission of Retail Gazette
Mobility is turning into a global phenomenon. Mobiles are becoming a predominant medium for interaction with customers, and consequently, mobile payment has...
been making significant headway. Mobile payment through Near Field Communication (NFC) is leading the way, according to the author, an expert with Infosys' retail, CPG and logistics business.
Published with permission of The Retail Bulletin
Cloud technology is doubtless an opportunity for retailers to make their business more consumer-centric and drive business even more. In fact, retailers are already...
using the cloud effectively for their customer-facing applications. Even so, when it comes to their back-end IT systems, retailers are still struggling to use the cloud to good effect. But help is round the corner, as an Infosys thought leader in the cloud business explains.
Published with permission of Business Cloud News
With phenomenal increase in mobility and its use in transactions, retailers have lots to gain by implementing technologies that enable...
mobile payments. However, to ensure effective implementations, retailers must first understand the challenges involved in integrating mobile technologies with the existing technology landscape.
Published with permission of Internet Retailing
Ethical sourcing, ‘green’ packaging, cloud-based data management, and optimization of supply chain logistics are imperatives for sustainable retailing.
Published with permission of Retail Design and Technology (Article in January 2012 issue, pages 29-30)
Read (Registration Required) Infosys' expert discusses how retailers can keep up with Amazon, Apple, Facebook and Google, also branded as Gang of Four (GO4). New strategies in retail must incorporate intelligent marketing services, disintermediation of the value chain and Business - Technology Shared Services.
Published with permission of Internet Retailing
Knowledge-based Engineering (KBE) systems help retail and Consumer Packaged Goods (CPG) companies accelerate innovation from concept-to-market by reusing knowledge about products.
Contract manufacturing and packaging improve productivity and operational efficiency of the retail supply chain.
A shared services model for customer management drives operational excellence and increases revenue, according to Infosys' expert.
Published with permission of Consumergoods.com
Retailers can enhance the shopping experience and ensure customer loyalty by connecting the physical and online retail stores.
Published with permission of Retail TouchPoints
Retailers adopt store clustering to plan assortments, and implement an effective merchandising strategy. According to Infosys' expert, retailers must adopt an analytics-based approach to standardize assortments...
at the corporate level, while customizing assortment plans locally to drive sales and promotions. Store clustering based on analysis of data from multiple sources helps retailers enhance planning, improve the accuracy of forecasts, optimize product offerings, and benchmark store performance.
An agile Business Intelligence (BI) program that aligns with business goals and leverages existing data can deliver a competitive advantage to retail and consumer packaged goods companies.
Published with permission of Consumergoods.com
Chief Marketing Officers (CMOs) must adopt strategies and new technologies to engage digital consumers and improve the effectiveness of digital campaigns, according to Infosys’ experts.
Grocery retailers can gain market share and improve customer loyalty through effective merchandising strategies.
Our expert navigates the challenges of Data Quality programs and proposes best practices to retain the value of data assets.
Consumer Goods companies can achieve sustainable growth and save the planet by implementing green Product Lifecycle Management.
Published with permission of Consumergoods.com
Retailers can use business intelligence to realize savings across the value chain while adopting green initiatives.
Published with permission of Retailspeak
Infosys' ShoppingTrip360 provides consumer insights and business intelligence that open up opportunities to grow sales, according to leading industry publications. The service gauges the effectiveness of in-store marketing campaigns while measuring consumer response to...
in-store displays and promotions. In addition, ShoppingTrip360 provides insights into the in-store behavior of shoppers, enabling retailers and Consumer Packaged Goods (CPG) companies to re-stock products on the shelves and boost sales.
Published with permission of BusinessWeek.com
Apparel retailers can convert adversity into opportunity by selling products to well-informed, demanding and technology-savvy consumers. In an article published in Apparelmag.com, Infosys’ experts focus on emerging trends and discuss strategies to navigate a downturn.
Published with permission of Apparel Magazine
Infosys is at the forefront of retail business solutions. RFID Journal highlighted our solution in an article on new product developments in Radio Frequency Identification (RFID).
Published with permission of RFID Journal
Read (Registration Required) Infosys is pushing the envelope in radio frequency identification (RFID). CRM Buyer published an article on how we eased congestion at our multi-level car park in Bangalore with an RFID
...
solution. The system detects cars with RFID tags and opens barriers for cars after authentication.
Published with permission of CRMBuyer.com
Infosys tests thoroughly before launch, often using real-world facilities. RFID Journal published an article on how we use our car park as a 'live-lab' environment....
Significantly, it provides an RFID blueprint that can be deployed as a parking management solution or for applications such as yard management.
Published with permission of RFID Journal
Multichannelmerchant.com published a story on the benefits of Product Lifecycle Management (PLM). According to Infosys' retail and consumer packaged goods expert, ...
Product Lifecycle Management actually focuses on the design and development of a product, rather than the entire lifecycle. "The scope of PLM begins with product design and inception and ends when the item lands in the store."
Published with permission of Multichannel Merchant
Apparelmag.com highlighted two apparel-specific radio frequency identification (RFID) solutions of Infosys: Smart Visual Merchandising and Intelligent Laboratory for Inspiration & Design. ...
The Smart Visual Merchandising solution uses RFID technology in interactive dressing room mirrors and in-store displays. The Intelligent Laboratory for Inspiration & Design solution enables digital asset management and physical tracking of garment samples, swatches and other materials for designers.
Published with permission of Apparel Magazine
Infosys' experts identify opportunities in the supply chain to reduce the carbon footprint of a consumer product and realize cost savings. They discuss how transportation and logistics provide opportunities to pursue sustainability initiatives and deliver measurable business results.
Published with permission of Consumergoods.com
Consumer Packaged Goods companies can capitalize on outsourcing to transform Trade Promotion Management. Infosys' experts believe that IT solutions can help better serve consumers, reduce costs, forecast and reconcile spending more accurately.
Published with permission of Journal of Trading Partner Practices