International CTIA WIRELESS 2010
Event Details | Event Overview | Seminar Overview | Flypp™ at CTIA | Speaker Profile
Event Details
Date: March 23-25, 2010
Venue: Las Vegas Convention Center,Las Vegas, Nevada, USA
Event Overview
The International CTIA WIRELESS 2010 represents a US$ 1 trillion global marketplace that brings together wireless and converged communications, wireless broadband, applications, mobile web and data. At the event, Infosys hosts a partner seminar and three panel discussions.
Seminar Overview
Title: Mobile Innovation Playground: Understanding and Serving Today’s Digital Consumer
Date: March 23, 2010
Time: 11:00 - 15:00 PST
Venue: Booth N 252, Las Vegas Convention Center
Infosys explores a compelling new monetization opportunity for mobile operators to build an open digital ecosystem. The seminar will feature a joint presentation and success story with the head of new product development of a leading Indian mobile operator.
Our panel discussions with top level executives from operators, practitioners and industry analysts address how operators can meet the needs of the emerging digital consumer by transforming from 'connectivity providers' to 'lifestyle enablers'.
Session details
Title: Democratizing Mobile Applications - The Role Of The Operator
Experiences from the fastest Growing Market in the World: INDIA
Date: March 23, 2010
Time: 16:00-16:30 PST
Speaker: Deepak Swamy, Associate Vice President, Communications, Media and Entertainment (CME) practice, Infosys Technologies
Panel Discussion # 1
Title: Embracing Mobile as a Channel to Increase Brand Awareness and Consumer Reach
Date: March 23, 2010
Time: 12:15 - 13:15 PST
The panel discusses-
- Why should brands and consumer-focused companies consider mobile as a channel to reach out to consumers?
- What opportunities does mobile present for brands to market and create awareness, and a differentiated experience?
- What is the role of operators in the value chain to realize the true potential of mobile marketing?
- How can operators make mobile marketing more effective by leveraging their network assets and in-depth knowledge of consumers?
Panel Discussion # 2
Title: Serving the Digital Consumer: Business Strategies for Mobile Operators
Date: March 23, 2010
Time: 13:30 - 14:30 PST
The panel discusses-
- The next wave of innovation for mobile operators
- How can mobile operators transform from connectivity providers to lifestyle enablers?
- Are mobile application stores the next frontier for mobile operators or do they need to look beyond?
- How can operators leverage their data bank of customers' needs, behavior and usage profile to deliver a rich, relevant, personalized, and immersive user experience?
Flypp™ at CTIA
The mobile application landscape offers a wide range of experiential applications for sophisticated users. Infosys will showcase Flypp™, a white labeled, ready-to-launch mobile application platform at Apps World, CTIA Wireless 2010.
Flypp™ enables monetization through ready-to-use experiential applications across devices. It meets the needs of users effectively with a repository of applications, an application storefront and third party partnerships for application programming.
Program Agenda
Panel Discussion: Advanced Discovery and Merchandising of Mobile Applications
Date: March 23, 2010
Time: 15:00 – 16:00 PST
Venue: Mobile {DEV}Sync Stage at Apps World, CTIA Wireless 2010
Panelist: Ed Scott, Senior Principal, Communications, Media and Entertainment, Infosys
Presentation: Expanding to Fast Growing and Emerging Potential Markets for Your Mobile Applications
Date: March 24, 2010
Time: 12:30 – 13:00 PST
Venue: Mobile {DEV}Sync Stage at Apps World, CTIA Wireless 2010
Presenters: Ed Scott and Rohit Sampige, Senior Principals, Communications, Media and Entertainment, Infosys
Speaker Profile
Deepak Swamy heads strategy development at Infosys' global CME practice. He has more than 18 years of consulting and entrepreneurial experience. Most recently, as a partner with Infosys Consulting in London, he advised communications companies on business strategies in convergence and new service platforms. Prior to joining Infosys, Deepak co-founded Trendium, a company that develops service intelligence Operational Support System (OSS) software. He has also held senior management and strategy consulting positions. Deepak can be reached at
Learn more about Infosys' wireless practice and Flypp™ , Infosys' ready-to-launch application platform for mobile operators
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