Infosys CommerceEdge – driving better results for online businesses
Accor, the world's leading hotel operator and market leader in Europe, has deployed the Infosys CommerceEdge platform to provide its customers with a social travel shopping experience.
Infosys CommerceEdge is a comprehensive ecommerce and social commerce platform that enables visitors to log into Accor's ecommerce website using their Facebook account – providing a simple connection and registration process. Visitors’ actions can then be posted on their Facebook pages. These interactions will enhance the customer experience and help build wider visibility for the different hotel brands within the Accor group.
The platform's reporting and analytics capabilities will provide Accor with insights into customer behavior and their social interactions. It also provides a foundation for enabling access to the Accor websites via other prominent online social media networks in the future.
Infosys CommerceEdge platform has been helping businesses succeed by enabling innovative and seamless consumer engagement across social, mobile, and in-store channels. Leveraging social data, the platform helps teams predict, personalize, and enhance customers' shopping experience.
Enterprises are relying on Infosys CommerceEdge to drive results for their online businesses. The platform is providing robust merchandizing support for a leading global cutting tools manufacturer, as well as offers a range of tools to engage with their customers and enhance their shopping experience.
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