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Ovum Research says Infosys Flypp™ Digital Experience Platform offers a top-tier app store solution for enterprises

Ovum, the global analyst firm, recognized Flypp™ as a well-developed ecosystem of services, large repository of apps (comparable to Google Play and the App Store) and monetization processes. This differentiates it from standard digital retailing or app store technology and offers a completeness that is rare in the industry, observes the review.

Findings from the Ovum review center on the power of the Flypp user interface, multi-screen content delivery, and Infosys’ proven integration abilities as key differentiators for the product. According to the review report:

  • The importance of user experience (UX) cannot be overstated in a market where expectations have been set by Google Play and the Apple Store. In Ovum's opinion, Flypp provides a good user interface, comparable to any consumer mobile app stores. Also, the number of apps offered is similar to that on Google Play and the Apple Store
  • To be successful, enterprise app stores require more than the right technology solution; they also require extensive integration capabilities. Ovum believes that as a global leader in consulting and IT services, Infosys has the expertise to provide a comprehensive and scalable platform for digital asset monetization and value-chain engagement
  • Flypp also provides enterprises with the tools to approve and curate applications, orchestrate in-app services (e.g. video, commerce and advertising), manage access, digital rights and content discovery
  • The platform provides third party payments, enterprise billing, and In-App operations / workflows for media, commerce and advertising, for both enterprises and ecosystem partners

Somak Roy, Senior Analyst, Enterprise Solutions at Ovum, said, "Flypp™ has a promising future as an app store and provider of services that helps enterprises and operators to develop the right apps for engagement, utility and retail. With the rise of Bring Your Own Device (BYOD), freemium software and the re-emergence of television, a solution such as Flypp, a provider of ecosystem services as well as app store technology, could be an essential part of the enterprise roadmap."

"Flypp helps enterprises deliver a unique personalized digital experience to its consumers and provides an effective tool for discovery, retailing and easy monetization to grow business. Ovum rightly puts it when it says– with over 200,000 apps and a vibrant ecosystem – Flypp is a success story. Recognitions such as the one we have received from Ovum encourage us to continue to evolve the platform and transform the way digital assets are consumed and monetized today," concluded Gopal Devanahalli, Vice-President, Infosys Products, Platforms and Solutions (PPS).

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