Dentsu’s Global Project Team Selects Infosys Edge Platform

Infosys today announced that Dentsu’s Global Project team has selected Infosys Edge to deliver a single, unified platform for driving projects and campaigns spanning multiple countries and regions. This comprehensive cloud-based platform will help Dentsu rapidly expand into new markets and help support the growing needs of its clients.

To support marketing activities for a broad range of client’s businesses, it was critical for Dentsu to precisely design and appropriately execute campaigns and projects across countries and regions including Japan. In order to realize this, Dentsu needed to:

• Collaborate seamlessly across its global operations through efficient and effective sharing of domain expertise, knowledge, and know-how
• Quickly adopt and apply best practices
• Visualize and standardize business processes
• Flexibly adhere to local requirements and work environments that vary across countries

Dentsu’s Global Project team has selected Infosys Edge to help realize these objectives. The platform will accelerate Dentsu’s global expansion, improve customer satisfaction, and drive profitable business growth.

Samson David, Vice President and Head of Business Platforms, Infosys said, “In order to execute campaigns and projects simultaneously across multiple countries with different requirements, the underlying system needs to be efficient and effective. Infosys Edge will provide a unified cloud-based platform for Dentsu to seamlessly drive campaigns and projects across regions and support the growing business needs of its clients.”

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About Dentsu Inc.

Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for 40 years. Through its unique "Integrated Communication Design" approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and around 22,000 employees worldwide.

Infosys partners with global enterprises to drive their innovation-led growth. That's why Forbes ranked Infosys #19 among the top 100 most innovative companies. As a leading provider of next-generation consulting, technology, and outsourcing solutions, Infosys helps clients in more than 30 countries realize their goals. Visit www.infosys.com and see how Infosys (NYSE: INFY), with its 150,000+ people, is Building Tomorrow's Enterprise® today.

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