New Media
Media and Entertainment Offerings: Publishing | New Media | Studios and Networks
New Media covers online, mobile, IPTV and Gaming. It presents unique challenges such as the monetization of assets with dynamically changing rules based on user preference.
Our offerings for New Media include:
- Long Tail management
- Content management
- Advertising production (creative) and advertisement management
- Metadata and content repurposing (video, audio)
- Online advertisement review
- Search marketing support
- Content creation
- Content moderation
- Content aggregation
We offer Long Tail monetization as a platform offering. One of the major challenges for Internet companies is managing the Long Tail of content or catalog. Infosys BPO has developed a platform along with a partner to address the challenge in a holistic manner. Be it music and video or e-commerce (retail), information or news, we deliver tailor-made solutions based on this platform.
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