Publishing
Media and Entertainment Offerings: Publishing | New Media | Studios and Networks
Publishing covers newspaper, magazine, book and journal publishing. Companies must address the shift in user preference from print to the electronic medium. It has adversely affected newspapers as they depend on revenues from classified and display advertisements. Publishing companies must explore outsourcing, shared services and transaction-based payouts to sustain their competitiveness.
Infosys BPO provides end-to-end publishing solutions. Our solutions include advertising and circulation accounting, creative advertisement production and platform solutions.
Our offerings for the Publishing industry include:
Advertising and Circulation Accounting
Our advertising operations include order entry and processing display, classified advertisement order entry, commercial print, preprint and online advertising. Our circulation operations include the circulation process from product definition, distribution, billing, reporting and analysis.
Advertising Production (creative)
Our advertising production services include end-to-end project management - understanding the client brief, collating inputs and verifying inputs, developing artwork, joint review along with the customer and final delivery. We use a production workflow tool to enable this process.
Our domain expertise and process orientation enables us to reduce the Turn Around Time (TAT) and the number of iterations, enabling our customers to realize the benefits of higher productivity.
DTP
Our broad spectrum of design, print and publishing solutions enhance the effectiveness of your presentations, corporate communications and marketing collateral. We perform visual edits on handwritten, scanned or unformatted documents for professional and consistent formatting.
Platform solutions
We leverage our domain expertise in publishing, especially in the newspaper industry, to deploy platform solutions. Our solutions help newspapers achieve consolidation and realize benefits in advertising and circulation management.
Our platform solutions focus on consolidating customer operations through ‘process harmonization’ and ‘process backboning’. We provide end-to-end solutions and offer the flexibility of a ‘pay-as-you-go’ model, enabling customers to shift from a CAPEX to an OPEX model.
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