A Smart Technology Perspective on Increasing Consumer Loyalty
Consumers are responding to the downturn by “price shopping” while using parallel and alternative channels. This shopping trend provides grocers having multi-channel capabilities with an opportunity to engage consumers and increase loyalty, according to Infosys’ Madhu Janardan.
In an article in Progressivegrocer.com, our expert advises using technology to gain a better understanding of the consumers’ shopping behavior leading to loyalties on parallel channels. Innovative use of technology can anticipate consumers’ needs and offer quality products at the best possible price at the point of relevance.
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Reproduced with the permission of Progressivegrocer.com
Madhu Janardan
Associate Vice President and Head - Grocery Practice, Infosys Technologies
Madhu has more than 19 years of experience in defining strategic solutions and business and IT consulting for companies in Japan, Europe, and North America. He leads mission-critical consulting engagements to define, modify and transform key business practices through process and technology improvements. He specializes in merchandising, e-commerce and other consumer-centric solutions.
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